|
|
Macdonald | Home | About Us | Menu | Contact Us | Email Us |
|
|---|
History |
|||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant
operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They
rechristened their business as a hamburger stand, and later turned the company into a franchise, with
the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a
businessman, joined the company as a franchise agent and in 1961 bought out the McDonald brothers.
Previously headquartered in Oak Brook, Illinois, it moved to nearby Chicago in June 2018.[9][10][11][12]
McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and
45% of the underlying land (which it leases to its franchisees).[13][14]
McDonald's is the world's largest fast food restaurant chain,[15] serving over 69 million customers
daily in over 100 countries[16] in more than 40,000 outlets as of 2021.[17][18] McDonald's is best known
for its hamburgers, cheeseburgers and french fries, although their menu also includes other items like
chicken, fish, fruit, and salads. Their bestselling licensed item are their french fries, followed by
the Big Mac.[19] The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the
franchisees, as well as sales in company-operated restaurants. McDonald's is the world's second-largest
private employer with 1.7 million employees (behind Walmart with 2.3 million employees), the majority of
whom work in the restaurant's franchises.[20][21] As of 2022, McDonald's has the sixth-highest global
brand valuation.[22]
McDonald's has been subject to criticism over the health effects of its products,[23][24] its treatment
of employees,[25] and its participation in various legal cases.
Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California, on May 15, 1940. The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that their predecessor White Castle had put into practice more than two decades earlier.[26][27] The original mascot of McDonald's was a hamburger-headed chef who was referred to as "Speedee".[28] In 1962, the Golden Arches replaced Speedee as the universal mascot.[29] Clown mascot Ronald McDonald was introduced in 1963 to market the chain to children.[30] Logo from 1940 until 1948 Logo from 1948 until 1953 Logo from 1953 until 1960 On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to be renewed. By September 13, McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was granted a U.S. trademark. The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955.[31] This was the ninth opened McDonald's restaurant overall, although this location was destroyed and rebuilt in 1984.[clarification needed] Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry.[32] Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began the company's worldwide reach.[33] The sale cost Kroc $2.7 million, a huge sum during that time.[32] The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum.[34][35] With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life.[36] Its prominence has made it a frequent topic of public debates about obesity, corporate ethics, and consumer responsibility. |
|
||||||||||||||||||
| Our History |
|---|
 |
| McDonald’s Pakistan History |
| Today millions of Pakistanis place their trust in McDonald’s to provide them with food of a very high standard, quick service and value for money. So next time you walk into one of our restaurants, please remember, McDonald’s Pakistan is here now, to put a smile on your face, each and every time you visit us. McDonald’s is firmly committed to giving back to the community where it operates. We are happy to become involved because we recognize that organizations have a role to play in helping communities to work successfully. The contribution we enjoy most is the experience of working together with others in the community to achieve worthwhile benefits for those who need it most. |
